John Emmanuel
LinkedIn Ghostwriter for Health Founders
Health founders are some of the most credentialed, committed, and genuinely important voices in the world.
And most of them are barely visible on LinkedIn.
Not because they lack expertise. They have more to say than almost anyone. Not because their work isn’t worth talking about. It changes lives every single day.
But between leading the organisation, managing the team, and actually delivering for the people who need them most… there’s nothing left for content.
And so the thinking stays locked inside.
The hard-won clinical perspective. The honest conversations about what mental health really looks like from the inside. The opinions that could shift how an entire sector thinks about something.
None of it reaches the people who need to hear it.
That’s what I’m here to change.
Three Ways to Work Together
Each package is built around one core belief: your expertise deserves to be heard. The difference is simply how far and how fast we take it.
TIER 1 Visibility Starter — $1,500/month
For health founders who are ready to start showing up on LinkedIn consistently, but want to take the first step before committing to a full authority programme.
This is where it begins. One conversation. A clear picture of how you think and what you want to be known for. Then, consistent, voice-led content that starts putting your thinking in front of the right people every single week.
What’s included:
8 LinkedIn posts per month
Monthly strategy call
Voice matching — it sounds like you, not like a template
1 round of revisions
Light profile guidance
This is for you if you know LinkedIn matters and you want to start showing up. No pressure. No overwhelming commitment. Just a meaningful first step.
TIER 2 Authority Builder — $3,500/month
For health founders who are ready to build a consistent, credible presence on LinkedIn that makes the right people take notice.
This is the full ghostwriting experience. Deep idea extraction, strategic content, and a consistent voice that carries both your clinical authority and your genuine humanity. The kind of presence that makes potential partners, funders, and collaborators think… I need to know this person.
What’s included:
12 LinkedIn posts per month
Monthly strategy call
Idea extraction session — I pull the content from your head
Voice matching — it sounds like you on your best day
2 rounds of revisions
Light profile guidance
This is for you if you’re serious about LinkedIn as a trust-building and authority-building tool, and you want someone who understands your world doing the writing.
TIER 3 Thought Leadership partner — $5,000/month
For health founders who want a full thought leadership presence across LinkedIn, newsletters, and articles — and a genuine thinking partner who helps shape how their expertise reaches the world.
This is the deepest level of collaboration. We don’t just produce content. We build a presence that makes you one of the most trusted, recognisable voices in your sector. Content that opens doors to speaking opportunities, media coverage, sector influence, and the kind of inbound enquiries that come from being genuinely, consistently visible.
What’s included:
12 LinkedIn posts per month
2 monthly strategy calls
Monthly content strategy
Voice-of-founder development
Full profile optimisation
Comment ideas for key posts
4 posts repurposed into newsletter or short-form article content
Priority turnaround
2 rounds of revisions
This is for you if thought leadership is a genuine strategic priority and you want someone thinking about your presence as carefully and consistently as you think about everything else.
WHY A HEALTH GHOSTWRITER IS DIFFERENT
Most ghostwriters learn about your world from a brief.
I learned about it from nine years inside the NHS, working within mental health settings at South London and Maudsley NHS Trust. Before that, fourteen years as a Sports Rehabilitation Specialist working with people on recovery, performance, and long-term wellbeing.
I understand the language, the pressures, the deeply human stakes of the work you do every day. I don’t need a glossary. I don’t need convincing that what you do matters.
I just need to hear how you think.
That clinical background is why the content we produce together doesn’t just sound like you. It sounds like someone who genuinely understands the sector you’re working in.
Not sure which tier is right for you?
That’s what the first call is for. We’ll talk through where you are, where you want to be, what content is most important to you, and which package gives you the best path to getting there.
No pressure. No pitch. Just a conversation.